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Local SEO is an ideal way to promote your business’ visibility on location-based searches. It helps your business get found online by local prospects. This type of SEO becomes exceptionally important if you have a business that provides a service in a specific locality. According to HubSpot, 72% of people who did a local search visited a store within 5 miles. It shows how effective local SEO is.
What a typical cheap SEO package advertisement looks like. Found on Craigslist. This one promises #1 spot on Google in an hour! SEO is not a transparent process, therefore most unknowing business owners are too often fooled and taken advantage of by these types of cheap search engine optimization companies.Every small business owner is looking to save money, especially when it comes to marketing. Unfortunately, this may lead small business owners to seek the services of cheap SEO “experts”. While there are literally hundreds of shady firms that will quote you a very low price, while guaranteeing you first page results, it is wise to be careful and do some research before hiring them or even talking to them.
Readers trust online reviews more than ever today (see our post on 4 Ways User Reviews Impact Your Search Results). That’s why a well-written, somewhat lengthy positive review is gold for any business owner. Reviews make a significant impact on local SEO, whether it be directly on a website, or listed in connection to a Google My Business listing. It’s frustrating and tedious to encourage satisfied customers to leave positive reviews, but worth it in the end. Once reviews start coming in, others are naturally encouraged to write their own.
In May, Google is expected to combine its Core Web Vitals with other user-focused signals like mobile-friendly websites, safe browsing, intrusive interstitials, and HTTPS security. For marketers, that means Google’s spotlight will shine brighter on website user experience. Core Web Vitals are website development standards that evaluate the users’ website experience (including its speed, visual stability, and overall responsiveness). You can use Google Search Console and related extensions to see how your site measures up with Core Web Vitals. Google says the page experience ranking factor “will join the hundreds of signals that Google considers when generating Search results.” Translation: You won’t know the effect of your page experience. But since it’s among hundreds of signals, any positive or negative ranking impact may be nominal. According to Google Search Central: “While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content.”
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