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The main reason why cabinet companies failed to keep up with changes in consumer demand The diversified, personalized consumption choices, and the profitable business model of Big Home have achieved a tripartite win-win situation for enterprises, users and distributors, and created a beautiful landscape in the home building materials industry. Behind the appearance that cabinet companies are difficult to attract investment and sell, it is the traditional business model of cabinet companies and distributors that have failed to keep up with changes in consumer demand.
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In the cabinet industry, because of non-standard standards and low barriers to entry, more and more dealers have poured in, making the cabinet market increasingly competitive. As a result, more companies have set their sights on the foreign market, which is an attempt for the development of the company. However, cabinet companies should also pay attention to the cultivation of internal strength while going out. Strengthen cooperation and increase the influence of local brands: On the one hand, cabinet companies should increase the added value and cost-effectiveness of their products, and increase China’s brand influence in the international arena. The brand effect of my country’s cabinet companies is low, and it is easy for foreign consumers to have a general phenomenon. Nowadays, international anti-dumping and price wars happen from time to time. Therefore, major export cabinet companies should increase their brand awareness, increase international distributors, and increase cooperation with large local companies in order to quickly open the local market and radiate the surrounding areas.
Cabinet companies must lay a solid foundation However, capital does not value assets. It does not mean that cabinet companies can do what they have. What attracts capital is the company’s team, business model, profit model, corporate reproducibility, and the company’s presence in the industry. The location, positioning, development space of Zhongzhong, and the most important thing is profitability and cash flow. If cabinet companies want to introduce capital, they also need to lay a solid foundation from these aspects.
