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Service like Google Assistant and Amazon Echo are making our lives easier. Today, you can search for things on the web with the help of voice assistants. It wouldn’t be wrong to say that the future is in voice-based searches. A report by Gartner reveals that by 2021, businesses that are redesigning their websites to provide voice and visual support are expected to increase digital commerce revenue by 30%.
As a small business owner you are looking to attract more qualified visitors and leads to your website in order to increase your company’s revenue. SEO essentially drives “free” traffic to your site. The problem is that all your competitors are also trying to get that free traffic. Everyone wants to be on Google’s 1st page or Google’s Local 3-Pack, but there’s only a limited number of spots and too many websites competing for them. We’ll discuss the difference between an affordable search engine optimization firm and a cheap SEO company in the next few paragraphs. But first, let’s lay down a foundation on the topic of SEO and where it fits in the terms of lead generation.
There are immense benefits to focusing on search engine optimization for nearby traffic. Depending on your niche and region, you could receive hundreds or thousands of monthly recurring visitors to your website by users who are actively searching for your products or services. These are HOT leads! While every business can benefit from a proper, robust, and balanced SEO campaign, the only question is how long a campaign will take and need to continue in order to outrank the competition on page one of Google and Bing. Do as much as you can on your own to lay a good foundation, then get serious with a campaign by the pros.
I often come across websites that aren’t set up correctly. Are the goals defined? Is organic traffic getting credit for leads and sales? Google Tag Manager lets you understand how often your organic traffic led to PDF downloads or how many times organic search visitors followed website links to email addresses like info@ and sales@. Google Search Console indicates whether Google has reached your key pages (and details other technical data). If Google isn’t getting to your pages, revisit your internal link strategy. You also should find ways to link to those undiscovered pages or sections from popular website pages. Too often, marketers crank out pages, “optimize” them, and never return. While you probably can’t do it for every page, make time to optimize essential pages and any pages close to ranking on the first page of Google search results.
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